Messaged-based Bank Transfer

Messaged-based Bank Transfer

We redesigned ICBC’s mobile banking app to simplify transfers, cutting time by 75% and boosting user retention and satisfaction through a faster, message-based experience.

We redesigned ICBC’s mobile banking app to simplify transfers, cutting time by 75% and boosting user retention and satisfaction through a faster, message-based experience.

Case study available upon request

Timeline

Nov 2022 - Dec 2022 (Research)

Dec 2022 - Jan 2023 (Design)

Jan 2023 - Feb 2023 (Test & Iteration)

Outcome

75% faster transfer process

User retention increased by 50%

NPS improved from 2 to 8

Role

UX Researcher

UX Designer

On top of the message-based transfer we also re-design the entire look of the app

Before and after from low fidelity mockups to production ready designs

Key screens of the transfer money flow